Which Films Out Performed at the Box Office?
A new study from casting agency Creative Artists Agency and technology company Shift7 has found that female-led films outperformed others at the box office.
The groups researched global box office revenue for the 350 top-grossing films released between 2014 and 2017. After breaking them into groups based on production budgets ranging from $10,000 to over $100 million, they found that no matter how much was spent to make the film, movies with female leads always outperformed those without. Of the 350 films, only 105 stared a woman as a main character, meaning 245 did not. But those 105 films grossed more than the 245 together.